Monday, 9 January 2017

Successful Startup Companies

software development start-ups in India

A lot of software development start-ups in India have entered the industry either establishing an entirely new market or growing in existing markets. Every start-up wants to grow its company to a great success. The path of a journey is from start-up to business to brand. A business becomes a brand when it successfully connects with its consumers either intellectually or emotionally. Following are the ways for start-up to grow to business:
  • Solve a problem familiar to you
  • Test your guesses quickly
  • Build and test a prototype
  • Sell it to your initial market
  • Expand globally
Although there are many successful start-ups, following are growing rapidly and changing how an existing industry works in the process:
1. Paytm :   
Vijay Shekhar Sharma is a co-founder of Paytm. Life tested him right from the beginning of his journey to become one of the most influential people in the business world today. 

At the very beginning, Vijay along with his colleague, Rajiv Shukla, co-founded One97 Communications Ltd, a mobile value-added services company. But in 9/11 tragedy, their business crashed. His partner left him. He was with no money now. For sustaining his life, he took up a job. But the enthusiasm of doing something of his own keeps his interest alive from inside. And so he founded Paytm with collaboration of application development company in India.

Paytm was launched in December 2010. It started as a prepaid mobile recharge website. He firstly experimented with the three basics of internet- content, advertising and commerce. But the big eureka moment came in 2011 when he first pitched the idea of entering the payment ecosystem in front of his board. And then the first avatar of Paytm, Pay through Mobile, was born, going rapidly onto becoming the next big thing of the start-up ecosystem in India. The main reason behind its success is the trust he built with his customers. He first built a strong 24x7 customer care service to address the worries of customers to enable them to trust the wallet enough to put their money into the hands of the unknown. 

Currently its business is not only limited to recharge but has expanded as online payment platform including mobile recharges, utility bill payment, wallet payment and wallet to wallet and wallet to bank transfers for many leading internet based companies like Bookmyshow, Makemytrip, FoodPanda, IRCTC and many others. Paytm is using Online-to-offline strategy provided by e-Commerce solution provider to grow more and more in business.
2. Snapdeal :  
Snapdeal set a niche for itself in the sphere of e-commerce solution provider in India. In 2010, when Kunal Bahl and Rohit Bansal wanted to start their own business, they chose an offline couponing business and named it MoneySaver. 15000 coupons were sold in three months and it was time to take the business to the next level.
Initially started as an offline business, Snapdeal went online in 2010. It was a bumpy ride in the first few months. Mistakes were made, but lessons were learnt. It is this kind of hard work and diligent attempt to offer the best to the customers that gave Snapdeal its initial success.
Today, Snapdeal is one of the fastest growing e-commerce companies in India with the largest online market place. In just two years, the company went from scrapping their group coupon business and starting an online marketplace to become a billion dollar company. Its year on year growth is almost 600%. Their values – Innovation, Change, Openness, Honesty and Ownership drive them to press for greater success.

This article is inspiration for all start-up including software/application development companies in India. Every start-up can grow into business if it has confidence and Never Give Up quality. Though challenges are there, start-up companies can reach to greater success with determination and hard work.

No comments:

Post a Comment